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Beans: Four Principles for Running a Business in Good Times or Bad

Leslie Yerkes, Charles Decker, Bob Nelson




[PDF.gn44] Beans: Four Principles for Running a Business in Good Times or Bad

Beans: Four Principles for  Leslie Yerkes, Charles Decker, Bob Nelson epub
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 | #2267731 in eBooks |  2008-03-11 |  2008-03-11 | File type: PDF

||14 of 14 people found the following review helpful.| Robert B. Mintz, Ph.D.|By Robert B. Mintz, Ph.D.|Elegantly simple! I usually loathe fables, preferring gritty text in business writing. It was recommended by a friend and I found it to be entertaining, engaging, and beautifully written. Its unique way of conveying the reassuring message that "the basics mean as much as ever in this chaotic world" is one we all need to be re|.com |Seattle, the corporate coffeehouse capitol of the world, is the setting for Beans, a smart fable about a real ten foot coffee counter with long lines in rain or shine. Using the plot device of a business crisis at the "El Espresso," Authors Yerkes

Beans is the story of The El Espresso, a legend in its own time in Seattle and a coffee company that has prospered by intentionally staying small, inspiring fanatical customer loyalty in the process. Told over the span of a single day, it follows The El's founder, Jack Hartman, through a business crisis that will challenge him and make him clear on why he does what he does. Unsure of whether he has lost the passion needed to sustain his business, Jack hires a consultant ...

You easily download any file type for your device.Beans: Four Principles for Running a Business in Good Times or Bad   |  Leslie Yerkes, Charles Decker, Bob Nelson. A good, fresh read, highly recommended.

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