[PDF.23kx] Big Business Marketing For Small Business Budgets

Big Business Marketing For Small Business Budgets

[PDF.bj04] Big Business Marketing For Small Business Budgets

Big Business Marketing For  Jeanette Maw McMurtry epub
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 | #2479782 in eBooks |  2003-03-22 |  2003-03-22 | File type: PDF

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||5 of 6 people found the following review helpful.| Practical Advice with Immediate Value|By Rebecca|While most books tell you what needs to be done, this one gives specific detail on *HOW* to do it. Within 10 minutes of cracking open this book I found several tools that will help my company determine the value of various customer segments - something we've never on gut feel rather than actual customer data. The author also pr|From the Back Cover||Techniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetime |Traditionally, the competitive ace -in -the hole for smaller businesses has been their ability to provide more persona

Techniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetime

Traditionally, the competitive ace -in -the hole for smaller businesses has been their ability to provide more personalized service than their larger, arm's-length competitors. However, CRM initiatives and Web-based technologies now allow global businesses to appear and behave much "smaller" than in the past, leaving local businesses scrambli...

You easily download any file type for your gadget.Big Business Marketing For Small Business Budgets   |  Jeanette Maw McMurtry. A good, fresh read, highly recommended.

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