[PDF.89ao] Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time: Volume 2
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time: Volume 2
Matt Haig
[PDF.lc76] Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time: Volume 2
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| #779538 in eBooks | 2011-05-03 | 2011-05-03 | File type: PDF||0 of 0 people found the following review helpful.| Good brand history lesson|By Michael Rodney Ogle|Overall a good read and makes a good reference for many brands across many industries. Keep it close as you dicide what to do with your own brand.|0 of 0 people found the following review helpful.| only for big companies|By Customer|waffle on about obvious things....alll mistak||
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost.
Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropp...
You easily download any file type for your device.Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time: Volume 2 | Matt Haig. A good, fresh read, highly recommended.
