[PDF.28hu] Brands: Visions and Values (Society of Investment Professions)

A multifaceted perspective on building and managing brand value
Brand identity has never been as crucial to company survival as it is in today's customer-centered new economy. As much as sixty percent of a company's market capitalization is tied up in its brand name. Yet, according to a recent survey of finance directors at leading firms in the United States and abroad, fewer than thirty percent of those surveyed believed that brands were their organization's most ...

You easily download any file type for your gadget.Brands: Visions and Values (Society of Investment Professions)   |  From Wiley. I was recommended this book by a dear friend of mine.