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CEO Capital: A Guide to Building CEO Reputation and Company Success

Leslie Gaines-Ross




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 | #2258035 in eBooks |  2008-04-21 |  2008-04-21 | File type: PDF

||5 of 5 people found the following review helpful.| Build your CEO Capital|By Naomi Moneypenny|In CEO Capital, Leslie Gaines-Ross has written an insightful and enlightening book for those who want to increase the positive visibility and reputation of their CEO. It is a surprise to this reviewer that more books have not been written on the subject of how to master the art of building your reputation when both your own personal fu| |"This is an excellent book of dos and don'ts for CEOs, potential CEOs and especially for the PR people who must help them get their message out to their various publics." (Public Relations Quarterly, Summer 2003)|From the In

The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief executive has tremendous influence over the company's prosperity, standing, and destiny.

In CEO Capital, Dr. Gaines-Ross describes in practical terms the strategies to follow--and the obstacles to avoid--so that CEOs can enhance the reputation of their company durin...

You easily download any file type for your device.CEO Capital: A Guide to Building CEO Reputation and Company Success   |  Leslie Gaines-Ross. Which are the reasons I like to read books. Great story by a great author.

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