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Consumer-Driven Innovation in Food and Personal Care Products (Woodhead Publishing Series in Food Science, Technology and Nutrition)

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 | #4520758 in eBooks |  2010-08-30 |  2010-08-30 | File type: PDF

|| |... A must for the retail trade.... A bible regarding innovation., Food and Beverage Reporter|About the Author|Dr Sara Jaeger is the leader of the sensory and consumer science team at the New Zealand Institute for P

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.

Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening c...

You easily download any file type for your device.Consumer-Driven Innovation in Food and Personal Care Products (Woodhead Publishing Series in Food Science, Technology and Nutrition)   |  From Woodhead Publishing.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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