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Controlling von Intangibles: Nicht-monetäre Unternehmenswerte aktiv steuern (Advanced Controlling) (German Edition)

Jürgen Weber, Yvonne Schneider, Lutz Kaufmann




[PDF.sd75] Controlling von Intangibles: Nicht-monetäre Unternehmenswerte aktiv steuern (Advanced Controlling) (German Edition)

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 | #4598041 in eBooks |  2012-11-26 |  2012-11-26 | File type: PDF

||About the Author|Professor Dr. J?rgen Weber lehrt Controlling an der WHU - Otto Beisheim School of Management in Vallendar. Seine Devise ist: Nichts ist so gut f?r die Praxis wie eine gute Theorie. J?rgen Weber ist Herausgeber der "Zeitschrift f?r Controlling &

Viele Unternehmen stellen fest, dass die ausschlie?liche Betrachtung von quantitativen Unternehmenswerten zur Steuerung und Kontrolle von Unternehmen nicht ausreicht. In Entscheidungssituationen mussen qualitative Daten hinzugezogen werden. Dazu zahlen beispielsweise die Organisations- und Kommunikationsstrukturen oder die Reputation eines Unternehmens.

In diesem Band wird auf die hohe Bedeutung intangibler Werte sowie die in der Theorie diskutierten Vorsch...

You easily download any file type for your gadget.Controlling von Intangibles: Nicht-monetäre Unternehmenswerte aktiv steuern (Advanced Controlling) (German Edition)   |  Jürgen Weber, Yvonne Schneider, Lutz Kaufmann. Just read it with an open mind because none of us really know.

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