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Corporate Level Strategy: Theory and Applications

Olivier Furrer




[PDF.dw62] Corporate Level Strategy: Theory and Applications

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 | #2191273 in eBooks |  2010-10-04 |  2010-10-04 | File type: PDF

||1 of 1 people found the following review helpful.| For academics only|By Jackal|Pretty good summary of the academic literature on corporate level strategy up until around 2006. Sadly, it is the typical European academic synthesizing mostly American research. Such is the division of labour between Europe and the US. The book is heavy on boxes and arrows diagrams and weak on actual companies. This is a book for academics only and|About the Author||Olivier Furrer is Associate Professor of Strategic Management at Radboud University Nijmegen, the Netherlands. His current research interests are in the areas of international corporate social responsibility and response strate

The challenges faced by diversified corporations – firms that operate in more than one industry or market – have changed over the years. There is now a wide range of strategies, including corporate level strategy, to add competitive advantage to these corporations as a whole.



In Corporate Level Strategy, Furrer guides the reader in developing the ability to consider the impact of change and other important environmental f...

You easily download any file type for your gadget.Corporate Level Strategy: Theory and Applications   |  Olivier Furrer. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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