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Customer Relationship Management Systems Handbook

Duane E. Sharp




[PDF.cg45] Customer Relationship Management Systems Handbook

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 | #3692881 in eBooks |  2002-07-19 |  2002-07-19 | File type: PDF

||4 of 4 people found the following review helpful.| Blend of business and technical with more focus on technical|By Mike Tarrani|This book covers some of the business aspects of CRM, but is more slanted towards the technical underpinnings. This is not a criticism, but to set expectations. That said, there are many valuable business insights in the book, the best of which is the coverage of privacy issues, and the detailed case

The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. CRM integrates e-mail and the PDA with the day planner, electronic scheduler, client database, and a number of other business management tools so you can create a s...

You easily download any file type for your device.Customer Relationship Management Systems Handbook   |  Duane E. Sharp. A good, fresh read, highly recommended.

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