[PDF.04fi] Developing New Products and Services: Learning, Differentiation, and Innovation (Marketing Research Collection)

Developing New Products and Services: Learning, Differentiation, and Innovation (Marketing Research Collection)

[PDF.tg12] Developing New Products and Services: Learning, Differentiation, and Innovation (Marketing Research Collection)

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 | #2454427 in eBooks |  2011-10-14 |  2011-10-14 | File type: PDF

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||1 of 1 people found the following review helpful.| An excellent exposition to entrepreneurship and product/service design|By Vahid|This book was recommended to me by a friend. As an academic, I truly enjoyed reading it and learning more about nuances of entrepreneurship and a strategic approach to product/service design and deployment. The book begins with an exposition of fundamentals of entrepreneurship, diffusion and R&D w|About the Author|Lawrence Sanders Buffalo, NY; Professor in the Department of Management Science and Systems in the School of Management; State University of New York at Buffalo.

This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an under...

You easily download any file type for your gadget.Developing New Products and Services: Learning, Differentiation, and Innovation (Marketing Research Collection)   |  Lawrence Sanders. I was recommended this book by a dear friend of mine.

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