[PDF.65zm] Digital Relevance: Developing Marketing Content and Strategies that Drive Results
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Digital Relevance: Developing Marketing Content and Strategies that Drive Results
Ardath Albee
[PDF.ei62] Digital Relevance: Developing Marketing Content and Strategies that Drive Results
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| #212292 in eBooks | 2015-01-06 | 2015-01-06 | File type: PDF||1 of 1 people found the following review helpful.| Excellent strategies for marketing relevance|By Anne Janzer|All the research tells us that strategy is essential to content marketing success. Yet many marketing organizations struggle to figure out strategies. In this book, Ardath Albee offers essential guidance for creating a content strategy, particularly for complex sales cycles. From creating personas to replace campaigns|||"Indispensable! Digital Relevance is the new standard for digital marketers. It's thorough, practical, and hype-free. Highly recommended!" - Jay Baer, New York Times best-selling author of Youtility |"Ardath Albee has a unique talent for blowing away the hype
Pushing out content in the digital world is no longer enough… the content you create must have meaning and relevance for your intended audience. Unfortunately this is not always the case with most companies.
With complex sales cycles often extending into years, maintaining long-term relevance requires both strategic planning and dynamic adaptability. Digital Relevance provides the techniques and advice mar...
You can specify the type of files you want, for your device.Digital Relevance: Developing Marketing Content and Strategies that Drive Results | Ardath Albee. Just read it with an open mind because none of us really know.
