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Entrepreneurial Management in Small Firms

Ian Chaston




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 | #3094881 in eBooks |  2009-11-03 |  2014-03-17 | File type: PDF

|| |Recognizes that small businesses are not just "little big businesses," that they define a relatively unique management context ... a useful tool for studying entrepreneurial management in small firms, packed with pertinent case studies|Professor Pauri

Electronic Inspection Copy available for instructors here



Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.


 


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