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Fashion Brands: Branding Style from Armani to Zara

Mark Tungate




[PDF.ta23] Fashion Brands: Branding Style from Armani to Zara

Fashion Brands: Branding Style  Mark Tungate epub
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 | #918468 in eBooks |  2012-10-03 |  2012-10-03 | File type: PDF

||0 of 0 people found the following review helpful.| Great Book on Fashion|By R. Garcia|Excellent book! Wish there was more books like this on fashion...|0 of 0 people found the following review helpful.| Five Stars|By queensounti|This is a good book and very clear!|1 of 1 people found the following review helpful.| Excellent overview|By| |
Branding and marketing professionals; all those in the fashion industry; students of marketing and fashion

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and ...

You can specify the type of files you want, for your gadget.Fashion Brands: Branding Style from Armani to Zara   |  Mark Tungate. I really enjoyed this book and have already told so many people about it!

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