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Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J-B US non-Franchise Leadership)

Constantinos C. Markides, Paul A. Geroski




[PDF.uy50] Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J-B US non-Franchise Leadership)

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 | #1145280 in eBooks |  2007-07-23 |  2007-07-23 | File type: PDF

||2 of 2 people found the following review helpful.| Suggestion for those who found this book lacking in sufficient details|By A reader|A suggestion for those who found the thesis of this book interesting, but were put off by the amount of detail and examples (as two reviewers complain below): I suggest augmenting this book with Reid Watts' "The Slingshot Syndrome: Why America's Leading Technology Firms Fail at Innovation". Watts| |“A bold challenge to conventional thinking with plenty of examples to support the authors’ hypothesis.” (Voyager (BMI Inflight), February 2006) |"...a ring of real wisdom..." (Financial Times, 21st September 2005) |&

Discover why being a "fast second" is often more financially rewarding than being at the cutting edge.

If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they ex...

You can specify the type of files you want, for your gadget.Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J-B US non-Franchise Leadership)   |  Constantinos C. Markides, Paul A. Geroski. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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