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Fijación técnica de precios rentables (Spanish Edition)

Javier Bernardo Cadena Lozano




[PDF.lj30] Fijación técnica de precios rentables (Spanish Edition)

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 | #2353542 in eBooks |  2015-01-01 |  2015-01-01 | File type: PDF

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La fijación de precios (Pricing) por parte de las empresas es uno de los temas que a nivel empresarial se maneja con más recelo y discreción, por considerarlo estratégico en la toma diaria de decisiones.
No existe, como en otros tópicos del marketing, copiosa literatura sobre el tema, ni tampoco exhaustivas investigaciones que indaguen acerca del quehacer del Pricing en las empresas.Se podría decir, para comenzar, que el Pri...

You easily download any file type for your gadget.Fijación técnica de precios rentables (Spanish Edition)   |  Javier Bernardo Cadena Lozano. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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