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Franchising Dreams: The Lure of Entrepreneurship in America

Peter M. Birkeland




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 | #2130513 in eBooks |  2004-02-01 |  2004-02-01 | File type: PDF

||0 of 0 people found the following review helpful.| THBOOKS4U, GREAT CUSTOMER SERVICE|By April|This rating has nothing to do with the book, I literally could care less about it, I just needed it for a class. The seller is INCREDIBLE! The original order never arrived, however from my communications I can only assume that the package was stolen from outside of my condo. The seller sent a new copy free of charge to my school addres|From Library Journal|Birkeland, who is the CEO of his own institute as well as a professor and lecturer (at the Universities of Minnesota and Chicago, respectively), tells the story of franchising by engaging us through dialog. Though he uses pseudonyms for comp

McDonald's. Blockbuster Video. Jiffy Lube. Subway. Franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and one out of every sixteen workers is employed by one. But how did franchising come to play such a dominant role in the American economy? What are the day-to-day experiences of franchisees and franchisers in the workplace? What challenges and pitfalls await them as they s...

You easily download any file type for your device.Franchising Dreams: The Lure of Entrepreneurship in America   |  Peter M. Birkeland. A good, fresh read, highly recommended.

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