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Grounded Theory: A Practical Guide for Management, Business and Market Researchers

Christina Goulding




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 | #3094308 in eBooks |  2002-05-17 |  2002-07-24 | File type: PDF | PDF # 1

||About the Author|Research Interests:                                     &nbs

Written with a clarity of style and a practical slant throughout, this book represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualise grounded theory by looking at its background, characteristics and the differe...

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