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Heartland: How to Build Companies as Strong as Countries

Mark C. Scott




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 | #4663148 in eBooks |  2010-01-15 |  2010-01-15 | File type: PDF

|| |"a bold and original book ...lucid, lively and shot through with absorbing ideas". (Financial Times, 15th August 2001)

"...well argued..." (Sunday Times 23 December 2001)|From the Inside Flap|All firms are fou

A revolutionary new approach to managing transnational corporations
In his acclaimed Reinspiring the Corporation, competitive strategy expert Mark Scott introduced a dynamic approach to building employee commitment for competitive excellence. Now Scott breaks new ground with a revolutionary approach to harnessing the energy and talents of employees of multinational firms. In a radical departure from conventional thinking on the subject, which tends to focus exclusi...

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