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Innovation Management and New Product Development

Paul Trott




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 | #730521 in eBooks |  2016-09-01 |  2016-09-01 | File type: PDF

||0 of 0 people found the following review helpful.| Five Stars|By Gerald S.|Well written. Does have more global perspective. Observes US development from a outside looking in from Britain.|From the Back Cover||Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely use

Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation.

 

Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new produc...

You easily download any file type for your device.Innovation Management and New Product Development   |  Paul Trott. A good, fresh read, highly recommended.

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