[PDF.68mt] Intellectual Property Strategy (The MIT Press Essential Knowledge series)
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Intellectual Property Strategy (The MIT Press Essential Knowledge series)
John Palfrey
[PDF.eb10] Intellectual Property Strategy (The MIT Press Essential Knowledge series)
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| #715133 in eBooks | 2011-10-07 | 2011-10-07 | File type: PDF||0 of 0 people found the following review helpful.| Solid overview|By MN Reviewer|Structure was clear. Fairly limited scope focuses on what to do with existing IP and little regarding offensive strategies for generating new IP.|1 of 1 people found the following review helpful.| Surprisingly interesting|By J. Moriarty|I bought this for class, but it ended up actually enjoying rea|||Palfrey backs up each point in this clear and well-written work with specific examples.... Recommended for specialized collections. (Library Journal)|From the Author|This book is written for the CEOs and oth
Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators...
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