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Investing in a Sustainable World: Why GREEN Is the New Color of Money on Wall Street

Matthew J. Kiernan Ph.D.




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 | #1311243 in eBooks |  2008-11-12 |  2008-11-12 | File type: PDF

||4 of 5 people found the following review helpful.| Lucid argument for a new investing paradigm|By Jas. Murphy|Well before Al Gore became its poster boy, Matthew Kiernan, a pioneer and a visionary, saw early on the outlines of a new sustainability investment paradigm and has for twenty years pursued his goal to "re-engineer the DNA of capitalism". This book is not only a thorough introduction to the case for incorporating extra| |

“…makes a strong business case for taking environmental and social considerations into account in the investment process… “

Accounting Today

For business and investors, there's no doubt about it: The smart money is going green...and the growing movement toward ecologically forward-thinking companies is quickly becoming bigger and bigger. What may be surprising to some is that socially responsible organizations aren't just doing the right thing for the environment, they are also paying off financially, making their investors money and increasing the bottom line.

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