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Konzeption eines Sponsoringpakets im Rahmen des Hochschulmarketings (German Edition)

Markus Hartmann




[PDF.rd96] Konzeption eines Sponsoringpakets im Rahmen des Hochschulmarketings (German Edition)

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 | #4477815 in eBooks |  2008-04-04 |  2008-04-04 | File type: PDF

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Praktikumsbericht / -arbeit aus dem Jahr 2007 im Fachbereich BWL - Investition und Finanzierung, Note: 14, Fachhochschule Hof, Sprache: Deutsch, Abstract: Seit Jahrzehnten tragen berühmte Sportler auf ihren Trikots Logos von Sponsoren. Im Gegensatz zum weit verbreiteten Sportsponsoring ist Hochschulsponsoring eine neue Sponsoringart. In Zeiten leerer öffentlicher Kassen wurde das Hochschulsponsoring als neue und zusätzliche Einnahmequelle entdeckt.
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