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La longue traîne et Chris Anderson: Quand la diversité de l’offre est plus rentable que les blockbusters (Gestion & Marketing t. 26) (French Edition)

Ariane de Saeger, 50 minutes




[PDF.yd42] La longue traîne et Chris Anderson: Quand la diversité de l’offre est plus rentable que les blockbusters (Gestion & Marketing t. 26) (French Edition)

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 | #3069505 in eBooks |  2015-06-04 |  2015-06-04 | File type: PDF

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Un guide pratique et accessible pour comprendre le modèle de la longue traîne

Et si ce n'étaient pas les produits les plus populaires qui formaient le plus gros du chiffre d’affaires ? C’est ce que Chris Anderson tente de conceptualiser avec son modèle de la longue traîne, ou long tail. Selon lui, les produits plus marginaux, faisant l’objet d’une faible demande, peuvent ensemble gén...

You easily download any file type for your gadget.La longue traîne et Chris Anderson: Quand la diversité de l’offre est plus rentable que les blockbusters (Gestion & Marketing t. 26) (French Edition)   |  Ariane de Saeger, 50 minutes. I really enjoyed this book and have already told so many people about it!

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