[PDF.77ff] Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for PHDs, Lab Rats, Suits, and Entrepreneurs
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Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for PHDs, Lab Rats, Suits, and Entrepreneurs
Sandra Holtzman, Jean Kondek
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| 2007-03-01 | 2007-03-01 | File type: PDF||1 of 1 people found the following review helpful.| This book belongs on every lab bench|By Robert Buccino|There's no question that scientific inventors are incredibly smart, but when they turn their brainy heads towards marketing many I've met haven't got a clue what to do. As Holtzman and Kondek point out in this lively, informative, and practical guide, no innovation is capable of selling itself; the serious scientific entrep
So you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh@#*-to give you a streamlined approac...
You can specify the type of files you want, for your device.Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for PHDs, Lab Rats, Suits, and Entrepreneurs | Sandra Holtzman, Jean Kondek. Which are the reasons I like to read books. Great story by a great author.
