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Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work

David Minter, Michael Reid




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 | #1082019 in eBooks |  2007-12-01 |  2007-12-01 | File type: PDF

||0 of 0 people found the following review helpful.| Absolutely essential book if you are developing new products, ...|By BLT|Absolutely essential book if you are developing new products, services or marketing campaigns. The book provides a step-by-step, practical process for doing so.|0 of 0 people found the following review helpful.| Good book.|By nanookdaza|My 15 year old wan| |The first 84 pages harpoon the prevalent processes (including brainstorming, focus groups and quantitative consumer research) for generating new ideas that bring new products to market. Rightly so - 9 out of 10 new products fail. With a consistent 90 perce

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You easily download any file type for your device.Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work   |  David Minter, Michael Reid. A good, fresh read, highly recommended.

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