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Machiavelli, Marketing and Management
atricia Rees
[PDF.kn93] Machiavelli, Marketing and Management
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| #4168196 in eBooks | 2002-09-11 | 2002-09-11 | File type: PDF|||'This is a different, thoughtful and interesting book.' - Economic Outlook and Business
This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today’s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:
* modern management * governance and ethics * post-modernism * marketing * political communication and spin doctoring<...
You can specify the type of files you want, for your device.Machiavelli, Marketing and Management | atricia Rees. I really enjoyed this book and have already told so many people about it!
