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Market Analysis: Assessing Your Business Opportunities (Haworth Marketing Resources : Innovations in Practice and Professional Services Series)

William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn




[PDF.gk39] Market Analysis: Assessing Your Business Opportunities (Haworth Marketing Resources : Innovations in Practice and Professional Services Series)

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 | #1921852 in eBooks |  2013-12-02 |  2013-12-02 | File type: PDF

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Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample...

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