Development is the key to sustain and prosper in an ever-changing marketing environment, today. This book of cases throws light on the problems faced and practices adopted by the public and private organizations’ in a resource-challenged environment of South Asia. Divided into seven sections, the casebook exemplifies 31 real-life cases from various countries like India, Sri Lanka, Pakistan, Bangladesh and Nepal. The book is primarily intended for the undergra...
You easily download any file type for your device.Marketing Practices in Developing Economy: Cases from South Asia | Ruby Roy Anwar, Syed Ferhat Hasan, Khalid Dholakia. A good, fresh read, highly recommended.
