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Marketing Practices in Developing Economy: Cases from South Asia

Ruby Roy Anwar, Syed Ferhat Hasan, Khalid Dholakia




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 | #4350740 in eBooks |  2010-01-30 |  2010-01-30 | File type: PDF

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Development is the key to sustain and prosper in an ever-changing marketing environment, today. This book of cases throws light on the problems faced and practices adopted by the public and private organizations’ in a resource-challenged environment of South Asia. Divided into seven sections, the casebook exemplifies 31 real-life cases from various countries like India, Sri Lanka, Pakistan, Bangladesh and Nepal.
The book is primarily intended for the undergra...

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