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New Business Models in the Digital Age (Estudio de Dosdoce Book 4)

Javier Celaya, María Jesús Rojas, Elisa Yuste, José Antonio Vázquez




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 | #4228318 in eBooks |  2015-07-24 |  2015-07-24 | File type: PDF

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Over the last several years, the Internet has transformed business models and the way companies in various sectors, like the media, airlines, tourism, financial intermediaries, etc., are organized. Every company that packages content and markets it through intermediaries will go through a change in its business model, and companies in the cultural sector will be no exception to this structural transformation process. A new era is fast approaching in which the way a busin...

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