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| #27460 in eBooks | 2014-03-17 | 2014-02-07 | File type: PDF||0 of 0 people found the following review helpful.| Good for a survey but needs to be re-written for the modern business world|By Matt|Book is out-dated and very simplified. While this book is good if you have no experience with New Product Introductions, it's advertized techniques are outdated compared to what modern international companies are using.|0 of 0 people found the following review helpful.|
