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Outcome-Based Marketing: New Rules for Marketing on the Web

John D. Leavy




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 | #2080191 in eBooks |  2011-04-29 |  2011-04-29 | File type: PDF

||3 of 3 people found the following review helpful.| The most bang-for-the-buck for your Internet marketing dollar|By William R. Petro|John is one of the most savvy marketers I know. His sage advice is field focused and road tested. He's been in the trenches of both technical marketing as well as years of helping small business find the on-ramp to using the Internet to gain visibility for their brand and products.

The| |
|“John Leavy’s masterful Outcome-Based Marketing is the most complete and accurate guide I’ve|ever read about succeeding on the Internet without making silly and common errors.|I simply cannot imagine finding the pot of gold offered online wi

Market. Succeed. Repeat.

Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don’t already know the answers to these questions, don’t worry—you will.

Internet strategist John D. Leavy challenges you to take a new approach to your online marketing—shifting from doing more, to doing more of what works. Using Le...

You can specify the type of files you want, for your device.Outcome-Based Marketing: New Rules for Marketing on the Web   |  John D. Leavy. A good, fresh read, highly recommended.

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