[PDF.32bv] Power Branding: Leveraging the Success of the World's Best Brands
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Power Branding: Leveraging the Success of the World's Best Brands
Steve McKee
[PDF.gh12] Power Branding: Leveraging the Success of the World's Best Brands
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| #801339 in eBooks | 2014-01-07 | 2014-01-07 | File type: PDF||4 of 4 people found the following review helpful.| A must read for understanding how to represent your business or understanding the dynamics of branding|By D. White|Steve McKee brings a world of experience and knowledge to the table and demonstrates that in a well-written book with excellent examples to support. I have worked with Steve in the past and seen his methodology in practice that is described throughout these pages.||
|“Both readable and wise—a rare combination—this book will be a welcome counselor to both the CMO and CEO as they look to build and nurture their most important asset—their company's brand." —Jon Iwata, SVP, Marketin
Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also best serve small and mi...
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