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Reframing Business: When the Map Changes the Landscape

Richard Normann




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 | #924328 in eBooks |  2008-03-11 |  2008-03-11 | File type: PDF | PDF # 1

||5 of 5 people found the following review helpful.| Amazing head trip|By R. Mutt|I never thought I'd see myself writing these words, but this business book seriously changed my life. One other reviewer stated that he read the book multiple times, and I took the same approach with the following result:

First time: I didn't get it. Richard uses a lot of jargon and has some very far out concepts. His ideas are sound but| |[an] insightful and illuminating book where complex theoretical issues and questions are integrated... -- International Journal of Service Industry Management, May 2004

"&well worth reading&" -- Long Range Planning

"...[Norm

In 1983 Richard Normann published the world's first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a different future. In this demanding but rewarding book he shows that providing organisations are prepared to rethink the way they do business they can occupy the competitive high ground of the future. To do this they must transform...

You easily download any file type for your gadget.Reframing Business: When the Map Changes the Landscape   |  Richard Normann. A good, fresh read, highly recommended.

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