[PDF.91sd] Resistance to Innovation: Its Sources and Manifestations
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Resistance to Innovation: Its Sources and Manifestations
[PDF.jm33] Resistance to Innovation: Its Sources and Manifestations
Resistance to Innovation: Its Shaul Oreg, Jacob Goldenberg epub Resistance to Innovation: Its Shaul Oreg, Jacob Goldenberg pdf download Resistance to Innovation: Its Shaul Oreg, Jacob Goldenberg pdf file Resistance to Innovation: Its Shaul Oreg, Jacob Goldenberg audiobook Resistance to Innovation: Its Shaul Oreg, Jacob Goldenberg book review Resistance to Innovation: Its Shaul Oreg, Jacob Goldenberg summary
"Just creating blockbuster ideas is not enough. Innovators today have to harness, manage, and overcome the inevitable resistance that stems from new ideas. Oreg and Goldenberg show in this fascinating and revealing book what really holds innovation back."
Every year, about 25,000 new products are introduced in the United States. Most of these products fail—at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers’ resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these “early adopters” comprising only 20 percent of the consumer population.
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You can specify the type of files you want, for your device.Resistance to Innovation: Its Sources and Manifestations | Shaul Oreg, Jacob Goldenberg. A good, fresh read, highly recommended.