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Revenue Management: A Practical Pricing Perspective

Dr Ian Yeoman




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 | #463875 in eBooks |  2010-12-08 |  2010-12-08 | File type: PDF

|| ||Ian Yeoman and Una McMahon-Beattie are recognized subject matter experts in the field of Pricing and Revenue Management. |Kevin Connor, Vice President, DHL Express |This book offers practical insights in taking this rapidly evolving discipline from concept to

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.



You easily download any file type for your device.Revenue Management: A Practical Pricing Perspective   |  Dr Ian Yeoman. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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