[PDF.40ui] Scaling the Tail: Managing Profitable Growth in Emerging Markets

Scaling the Tail: Managing Profitable Growth in Emerging Markets

[PDF.ne75] Scaling the Tail: Managing Profitable Growth in Emerging Markets

Scaling the Tail: Managing  Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove epub
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 | #2924667 in eBooks |  2015-08-06 |  2015-08-06 | File type: PDF

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|| ||"Creative, bold and contrarian. Scaling the Tail up-ends conventional wisdom about how to succeed in emerging markets and offers a fresh new formula for profitable growth." - Peter Williamson, Hon. Professor of International Management, University of Cambridg

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

You easily download any file type for your device.Scaling the Tail: Managing Profitable Growth in Emerging Markets   |  Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove. A good, fresh read, highly recommended.

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