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| #1292635 in eBooks | 2015-06-10 | 2015-06-10 | File type: PDF||3 of 3 people found the following review helpful.| Flawless and timeless.|By Cezary|The only flaw I could think of is the slightly archaic wording at times. But the insights are so clear and simple, it's still an easier read than most other business related books.
It's more like a bible for entrepreneurs. A much needed reality check against today's ridiculous "industry standards" and advertising scams. (Like "brandin||"Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times" David Ogilvy|About the Author|Claude C. Hopkins (1866-1932) was one of the greatest copywrit
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise w...
You easily download any file type for your device.Scientific Advertising | Claude C. Hopkins. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
