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Strategic Entrepreneurship

Philip A. Wickham




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 | #3673559 in eBooks |  2006-07-27 |  2006-07-27 | File type: PDF

||0 of 0 people found the following review helpful.| Strategic Entrepreneurship (4th Edition)|By John J. Keppeler|I had to purchase this textbook for a graduate level class on Entrepreneurship. The book is extremely dry and cumbersome, something I did not expect considering the subject. If you have to purchase it for a class, so be it...if not forget it!!!|0 of 0 people found the following review helpful.|From the Back Cover|| Strategic Entreprenuership | Fourth Edition | Philip A Wickham |'Wickham’s real strength is in offering balanced and clear introductions to a wide range of topics – the text covers more areas than I

The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The text integrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines.

The book is written in a clear style, with coherent and logical organisation of themes, and effective visualisation of...

You easily download any file type for your gadget.Strategic Entrepreneurship   |  Philip A. Wickham. A good, fresh read, highly recommended.

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