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Strategic Marketing Planning (CIM Student)

Colin Gilligan, Richard M.S. Wilson




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 | #3864063 in eBooks |  2012-05-23 |  2012-05-23 | File type: PDF

||About the Author|The author/co-author of ten books, Colin Gilligan is Emeritus Professor of Marketing at Sheffield Hallam University and Visiting Professor of Marketing at Newcastle Business School as well as fellow of the Chartered Institute of Marketing. His p

Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.

Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues d...

You can specify the type of files you want, for your gadget.Strategic Marketing Planning (CIM Student)   |  Colin Gilligan, Richard M.S. Wilson. Which are the reasons I like to read books. Great story by a great author.

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