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Strategy for a Networked World

Rafael Ramírez, Ulf Mannervik




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 | #1576859 in eBooks |  2016-08-08 |  2016-08-08 | File type: PDF

||From the Inside Flap|During the 1980s and 1990s, Richard Normann and his colleagues developed an original approach to strategy, based on seeing value as inherently co-produced in systems. The 'Value Creating Systems' approach was a strong co

During the 1980s and 1990s, Richard Normann and his colleagues developed an original approach to strategy, based on seeing value as inherently co-produced in systems. Their 'Value Creating Systems' approach was a strong contrast to the idea of 'competitive advantage' that defined strategy at the time. The approach focuses on the design of the 'offerings' that define relationships among co-producers, and which connect actors in fields which transcend traditional indust...

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