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Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Robert S. Kaplan, David P. Norton




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 | #343536 in eBooks |  2003-12-16 |  2003-12-16 | File type: PDF

||0 of 0 people found the following review helpful.| Strategy, Alignment, Communication, Clarity|By Alicia Crumpton|One of my earlier bosses required that any idea, process, program, etc. be presented using both words and graphics. He wouldn't review anything that didn't have a picture showing the process or relationships of ideas. So I tend to be an Excel spreadsheet, data kind of person although I really think I need to give| |"...a useful resource for any manager who is or will be leading a balanced scorecard initiative." -- Strategic Finance, March 2004|About the Author|Robert S. Kaplan is the Marvin Bower Professor of Leadership Develo

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

Now, u...

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