The must-read summary of Patrick Barwise and Sean Meehan's book: "Simply Better: Winning and Keeping Customers by Delivering What Matters Most".
This complete summary of the ideas from Patrick Barwise and Sean Meehan's book "Simply Better" highlights how the benefits of differentiation have been overstated. Instead of wanting something unique or even a cutting edge product, most customers simply want a quality product at a fair price which does what it ...
You easily download any file type for your device.Summary: Simply Better: Review and Analysis of Barwise and Meehan's Book | BusinessNews Publishing. I really enjoyed this book and have already told so many people about it!
