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The Co-Creation Paradigm

Venkat Ramaswamy, Kerimcan Ozcan




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 | #1136569 in eBooks |  2014-04-09 |  2014-04-09 | File type: PDF

||0 of 1 people found the following review helpful.| Five Stars|By Scott McKinney|Great read| |"[W]hat does Professor Ramaswamy's third book, The Co-creation Paradigm, written with Kerimcan Ozca, have to offer strategists . . .? The short answer: an abundance of fresh insights and cases that are especially useful in the emerging era of social bus

A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators.
Co-creation guru Venkat Ramaswamy ...

You can specify the type of files you want, for your gadget.The Co-Creation Paradigm   |  Venkat Ramaswamy, Kerimcan Ozcan. I really enjoyed this book and have already told so many people about it!

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