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The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

Shep Hyken




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 | #1186784 in eBooks |  2009-03-25 |  2009-03-25 | File type: PDF

||0 of 0 people found the following review helpful.| Cult is a following--your business can be a following.|By Jim Serger|One of my favorite B movies of all time is The Terminator--it cost almost nothing to make back in the day. When it first came out no one was really talking about it--upon seeing it, the action, graphics, plot, story line everyone began to talk and share about the strengths of this movie. There was a cult wave| |At Zappos.com, we recognize that customers need to be more than satisfied--they need to be WOWed! Shep recognizes this as well in his book, and gives examples of how different companies go about creating WOW experiences. --Tony Hsieh, CEO, Zappos.com

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from "uncertainty" ...

You easily download any file type for your gadget.The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists   |  Shep Hyken. I really enjoyed this book and have already told so many people about it!

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