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The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management

Adam Curry, Jay Curry




[PDF.rq53] The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management

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 | #2395296 in eBooks |  2002-01-18 |  2002-01-18 | File type: PDF

||0 of 0 people found the following review helpful.| Returning to Forgotten Basics|By Norman K. Clark|Adam & Jay Curry break old ground in The Customer Marketing Method, but it's territory that has been long unoccupied. Their approach is a crisp, refreshing return to some fundamental concepts of marketing.
Businesses, they argue, spend far too little time knowing and understanding the relatively small number of customers wh| |Kerstin Plehwe Founder and Chairman, The European Center of Database Marketing There are many books on the topic of Marketing in the Technology Age. But The Customer Marketing Method is a truly excellent and entertaining way to explain what customer rel

Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from this exploding movement, with strategies that are aimed at the small an...

You easily download any file type for your gadget.The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management   |  Adam Curry, Jay Curry.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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