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The Entrepreneur in History: From Medieval Merchant to Modern Business Leader (Palgrave Pivot)

M. Casson




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||About the Author|Mark Casson is Professor of Economics at the University of Reading, UK, based jointly in the Department of Economics and the Henley Business School. He is co-editor of the Oxford Handbook of Entrepreneurship (2006) and the author of Entrepreneur

Covering the period c.1200-c.2000, this book provides an innovative investigation of entrepreneurship in a long-run historical perspective, presenting new insights into the personal characteristics of successful business people and deepening our understanding of the roots of industrialization and economic growth.



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