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The Entrepreneur's Guide to Market Research

Anne Wenzel




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 | #487606 in eBooks |  2012-01-16 |  2012-01-16 | File type: PDF

|| |"Wenzel (market research professional and faculty member, Baker College Online) covers the field of market research from beginning to end, effectively combining theory and real-world application. She offers a clear, concise understanding of market research, e.

Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets—key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.

• Worksheets for compiling demographic information, templates for market analysis and the business plan, and a grid for analyzing the competition

• Case studies showing how entrepr...

You easily download any file type for your device.The Entrepreneur's Guide to Market Research   |  Anne Wenzel.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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