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The Fundamentals of Financial Statement Analysis as Applied to the Coca-Cola Company

Carl McGowan




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 | #1808124 in eBooks |  2014-10-05 |  2014-10-05 | File type: PDF

||About the Author|Norfolk State University

Recent stock market crises are exacerbated by investors who don’t understand what has been happening to companies because investors lack an understanding of financial ratio analysis. Stock markets are efficient in that they incorporate, and even anticipate, information about companies based on financial accounting data provided by companies. However, market efficiency results from extensive analysis performed by financial analysts. Much of this financial analysis i...

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