[PDF.82ji] The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

[PDF.ss30] The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

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 | #1175196 in eBooks |  2008-12-22 |  2008-12-22 | File type: PDF

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||0 of 1 people found the following review helpful.| You need to buy two copies of this book|By Harvey McKinnon|This is a wonderful book that belongs on the shelf of every smart fundraiser. Bernard Ross and Claire Segal have unearthed the best and latest research on the psychology of persuasion. Then they matched it with their decades of management and fund-raising experience. In this process, they have provided new insights tha| |"... delves into every form in which language is expressed... to provide advice and specific tips designed to help fundraisers use it with maximum impact." --Foundation Center:Philanthropy News Digest August 2009| Download Now