[PDF.04ll] The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, ... Nonprofit and Public Management Series)

The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, ... Nonprofit and Public Management Series)

[PDF.ea70] The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, ... Nonprofit and Public Management Series)

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 | #2627114 in eBooks |  2007-12-10 |  2007-12-10 | File type: PDF

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||3 of 3 people found the following review helpful.| Good persuasion tool for managers|By riverlady|This is not the best media skills book on the market, especially if you are working with volunteer or advocacy groups who need things broken down more simply and visually. However, it covers the basics and works well as an academic "bible" if you need to convince peers or management to adopt new tactics. Every PR pro can whine for| |"Foundations, their grantees, and nonprofits will find in this book essential advice from seasoned professionals with years of experience in working with the nonprofit community." (Karen Lake, director of marketing and communications, W. K. Kellogg Foundation)

A Publication of the Communications Consortium Media Center

This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy. With a clear mission and the right communications skills, even s...

You can specify the type of files you want, for your device.The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, ... Nonprofit and Public Management Series)   |  Kathy Bonk, Henry Griggs, Emily Tynes. Just read it with an open mind because none of us really know.

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